The Lonely Island

The latest chapter in the partnership between Pig Apple and Pitchfork features The Lonely Island. This branded content short, directed by Mack Williams, was created to promote the motion picture Popstar: Never Stop Never Stopping. As of July 2016, it’s received nearly 350,000 views on YouTube.

Marc Maron

Marc Maron recounts some of his favorite musician interviews, including talking with a shirtless Iggy Pop in his garage. Directed and animated by Mack Williams for Pitchfork TV.

Waka Flocka Flame

This episode of Pitchfork TV’s Frames was fully animated by the Pig Apple crew, and directed by co-founder Mack Williams. It stars ATL rapper Waka Flocka Flame, and was inspired by the animated Peanuts shorts of our childhood. Also, Waka has loads of tattoos, and we wanted to figure out a way to incorporate those in the story. By zooming in to different tattoos, we … Read More


This is the first episode of Frames,’s animated storytelling series, that we worked on. It features hip hop legend GZA of the Wu-Tang Clan.