A Brief History of Dad Rock

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Part two of Pitchfork’s Brief History… series chronicles the rise of “dad rock.” This animated short was produced by Pig Apple and directed by Mack Williams.

The Lonely Island

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The latest chapter in the partnership between Pig Apple and Pitchfork features The Lonely Island. This branded content short, directed by Mack Williams, was created to promote the motion picture Popstar: Never Stop Never Stopping. As of July 2016, it’s received nearly 350,000 views on YouTube.

A Brief History of PG-13

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Mack Williams directed and animated this cartoon about the history of the PG-13 rating for Pitchfork/Dell. The short is based on a Dissolve article written by Chris Klimek. For a behind the scenes look at the creation of this cartoon, check out this video.

Marc Maron

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Marc Maron recounts some of his favorite musician interviews, including talking with a shirtless Iggy Pop in his garage. Directed and animated by Mack Williams for Pitchfork TV.

Wavves

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The boys of Wavves steal cocaine from a drug dealer and have themselves some fun in Las Vegas. Directed and animated by Mack Williams for Pitchfork TV.

Waka Flocka Flame

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This episode of Pitchfork TV’s Frames was fully animated by the Pig Apple crew, and directed by co-founder Mack Williams. It stars ATL rapper Waka Flocka Flame, and was inspired by the animated Peanuts shorts of our childhood. Also, Waka has loads of tattoos, and we wanted to figure out a way to incorporate those in the story. By zooming in to different tattoos, we … Read More

The Melvins

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King Buzzo of the Melvins recounts the odd details of their first ever tour. Animated and directed by Mack Williams for Pitchfork.tv. This short was inspired by the hundreds and hundreds of doodles that Mack drew in his school notebooks over the years.

GZA

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This is the first episode of Frames, Pitchfork.tv’s animated storytelling series, that we worked on. It features hip hop legend GZA of the Wu-Tang Clan.